In 2024, as Art Director, I led the rebranding project for “Il Viaggiator Goloso.” This initiative went beyond redefining the brand’s visual identity, incorporating a complete redesign of the stores. The transformation began with a pilot project at the flagship store on Via Spartaco in Milan, setting the standard for a broader renovation plan across most locations by 2025. A key goal of this project was to create seamless harmony between the store design, in-store communication, and the new packaging design.
