Portello’s Burger is a branding work created for the Iper burger restaurant, at the Portello shopping center in Milan. The work was done together with the branding & contents marketing team, but I had the opportunity to control many aspects of the development of this logo. The style is inspired by the imaginary New York street of the 80s and 90s, by the pop art of Handy Warhol and jean michel basquiat. A flat sign combines with gestural and material signs that change in the repetition of the brand. Signs and graphics are reproduced throughout the material creating an orderly chaos.